There IS a time, place and business size for press releases, but if you're looking for new customers and building a trustworthy reputation online, you're better off going with a plan that combines a strong digital advertising strategy, Search Engine Optimization and education-based content marketing.
I'm going to go out on a limb and say that press releases (pr) are extremely old school, and they're for people who don't have the ability to control their own narrative through Search Engine Optimization or who are not strong content marketers.
Here are some you might want to look into.
There are hundreds of mini pr services out there. Here are some of the more popular DIY types:
And then there's Help a Reporter (HARO). It's a site where journalists can connect with sources and experts, essentially accomplishing the same goal as a press release would. We found a great article that outlines how to use HARO effectively.
Founder and CEO of the innovative digital marketing software company, Spartan Spark, Dafne Canales Lees has earned her reputation as the Data-Driven Digital Storyteller. Her 7-Second Trust Formula uses behavioural marketing strategies to create client trust via digital marketing platforms for a more personalized user experience that translates into additional sign-ups, sales and increased profits.
A member of the Neuromarketing Business and Science Association and the Society for the Advancement of Behavioural Economics, Dafne travels monthly to California to attend meetings with her advisory board. A sought-after speaker and facilitator, this creative innovator never stops giving of her time and talent, even teaching corporate in-house marketing teams the latest digital marketing strategies.
“Based on their outstanding work and great relationship we kept them on board to manage the day to day development and operations of the site.” -Mitch Solway - President, Single Parent Love Life Inc.