Cool tips from Think With Google, Why Word Of Mouth Referrals Don't Work and what a $50,000 experiment taught us — these are just a few of the topics covered in Spartan Spark's complimentary Shameless Marketing Workshop.
And you guys ALL know by now that we share our knowledge freely, so in that spirit, here is the Think With Google Tip that we'll be sharing today.
Have you ever wondered how your website compares to other websites on the internet or what Google, specifically, thinks about your website? Here's one of our favourite grading tools:
As you guys have heard me say before, Google is "primarily" a search engine so its primary goal is to serve up great content. To get to "Page 1 On Google," what Google wants to see is a great user experience, and that's a combination of technical awesomeness and content awesomeness. Google's little tool above gives you some great tips and suggestions on how you can make your website better.
The Shameless Marketing Workshop is a 20- to 45-minute workshop that has been presented at some super fun events like the Calgary Marketing Meet Up, the Better Business Bureau, and the Chamber of Commerce. We've also presented at High Schools around Calgary, AB to help our young and budding entrepreneurs and at offices to help business owners and their leadership team understand what direction to take their digital marketing, including the latest strategies that'll get them some great results.
Founder and CEO of the innovative digital marketing software company, Spartan Spark, Dafne Canales Lees has earned her reputation as the Data-Driven Digital Storyteller. Her 7-Second Trust Formula uses behavioural marketing strategies to create client trust via digital marketing platforms for a more personalized user experience that translates into additional sign-ups, sales and increased profits.
A member of the Neuromarketing Business and Science Association and the Society for the Advancement of Behavioural Economics, Dafne travels monthly to California to attend meetings with her advisory board. A sought-after speaker and facilitator, this creative innovator never stops giving of her time and talent, even teaching corporate in-house marketing teams the latest digital marketing strategies.
“After being frustrated with other service providers. Spartan Spark got our website up and linked to a payment system over just a weekend.” -Patricia Marin - Calgary Family Services