Case Studies

We're delighted to feature Trustini Law Association this week. We're really very proud of the work being done both from a marketing perspective and the difference this non-profit organization is making in educating the public about business-related aspects of the cannabis industry.


Trustini provides cannabis industry education for investors & entrepreneurs. Trustini interviews legal professionals and key stakeholders at financially established cannabis companies to provide comprehensive, cutting-edge information for investors and other interested organizations.


Trustini needed a directory for the lawyers in their network as well as a way to be found. Even though cannabis is legal in Canada, advertising online is not easy because advertising platforms such as Google and Facebook are federally regulated in the US. Trustini needed a way for their potential clients to find them.


What Spartan Spark did was set them up with one of our Spartan One systems, using our SEO algorithm and content-building strategies. Trustini is a brand new website; however, the goal is to get it on Page 1 for "Canada cannabis lawyer." (We'll keep you posted!)

Spartan Spark created a searchable directory of lawyers and established cannabis businesses — defined as those who have already raised funds in the industry. As of the date of this post, this is so far the only directory of its kind in Canada.

We also created a process for Trustini to deliver timely information for investors, lawyers and established cannabis businesses via the Headlines section.

From a content marketing strategy, Trustini has a beautiful Instagram presence already, and will start interviewing the lawyers and established cannabis business owners on their network in the coming months. Spartan Spark will be there to do the video editing and create additional content to share with followers.

Stay tuned as we follow Trustini and the exciting adventure of growing a digital media and publishing business in this emerging new industry.

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  Posted: Tue Sep 24th 2019 12:00pm  2 years ago
Profile PictureWritten By: Dafne Canales

Founder and CEO of the innovative digital marketing software company, Spartan Spark, Dafne Canales Lees has earned her reputation as the Data-Driven Digital Storyteller. Her 7-Second Trust Formula uses behavioural marketing strategies to create client trust via digital marketing platforms for a more personalized user experience that translates into additional sign-ups, sales and increased profits.

A member of the Neuromarketing Business and Science Association and the Society for the Advancement of Behavioural Economics, Dafne travels monthly to California to attend meetings with her advisory board. A sought-after speaker and facilitator, this creative innovator never stops giving of her time and talent, even teaching corporate in-house marketing teams the latest digital marketing strategies.

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After being frustrated with other service providers. Spartan Spark got our website up and linked to a payment system over just a weekend. -Patricia Marin - Calgary Family Services