Spartan Spark Key Personnel

Spartan Spark prides itself in bringing together top talent in the industry and uniquely qualified experts. Our team members come from diverse backgrounds, with Spartan Spark providing a mix of technology and marketing expertise to our clients. We are pleased to present those team members who assist in the implementation of the marketing strategy for our clients.


Dafne Canales Lees, CEO

Dafne is an exceptional business strategist and marketer with a background in technical training and an MBA from the University of Calgary’s Haskayne School of Business. She brings two decades of entrepreneurial experience to help support medium-sized businesses.


Bernie Lees, CTO

Bernie is a Release Engineer who brings over 15 years of release management experience across diverse and complex service-oriented architecture. He has been able to produce results within large corporations.


Rich Martens, Content Manager

With 19 years of digital marketing experience and a diploma from the Applied Multimedia Training Centre in Calgary, Alberta, Rich oversees the content generation at Spartan Spark, including blog schedules for search engine optimization, as well as social media posts for audience engagement.


Sarah Kennedy, Graphic Designer

Sarah graduated in 2002 from Kendall College of Art and Design in Grand Rapids, Michigan. At Spartan Spark she leads the creative team; her specialties include front-end web design, logo design, color, and typography.


Terence Gaffney, Graphic Designer

After graduating in 2009 with a double major in Advertising and Studio Art, Terry began his career in the digital art world. And after spending more than 5 years at a national media firm, he ventured off on his own and now works as a full-time graphic designer for Spartan Spark.


Margaret Phillips, Media Communications

Margaret has a Bachelor of Arts and research Masters of Arts in the social sciences and humanities. To hone her editing and writing skills, she is currently pursuing an editing certificate at Simon Fraser University.

Spartan Spark’s general CRM system and their entire platform was a complete game-changer for management of contacts, management of leads. Their entire system for web presence and digital marketing was why we hired them in the first place.” -Kimberley Simonson, Marketing Manager, One Eye Industries.